Focus groups are a useful qualitative market research technique for sharing and comparing views among respondents.
A group usually involves between six to eight people.
The conversation is structured around a discussion document and stimulus materials and is designed to allow spontaneous opinions and attitudes to surface naturally as part of a conversation.
Groups generally can last around one and a half hours with respondents recruited according to specific criteria.
We provide experienced and skilled moderators whose job to is to facilitate the discussion keeping it on subject, by encouraging all respondents to contribute their ideas, thoughts, and feelings.
- We can arrange a venue.
- Recruit candidates.
- Facilitate the group
- Film / audio tape.